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	<title>Andy Bartling</title>
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	<link>https://andybartling.com/</link>
	<description>Andy Bartling, Corporate Writer</description>
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		<title>Many scientists, one dream.</title>
		<link>https://andybartling.com/two-brothers-one-dream/</link>
		
		<dc:creator><![CDATA[andy]]></dc:creator>
		<pubDate>Wed, 19 Nov 2014 05:57:53 +0000</pubDate>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Corporate Writing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Sales Message Platforms]]></category>
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					<description><![CDATA[<p>See what two brothers–and a supporting staff of many–did to improve the quality of life of countless thousands of patients.</p>
<p>The post <a href="https://andybartling.com/two-brothers-one-dream/">Many scientists, one dream.</a> appeared first on <a href="https://andybartling.com">Andy Bartling</a>.</p>
]]></description>
		
		
		
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		<title>The road to common ground.</title>
		<link>https://andybartling.com/the-road-to-common-ground/</link>
		
		<dc:creator><![CDATA[andy]]></dc:creator>
		<pubDate>Wed, 19 Nov 2014 05:26:39 +0000</pubDate>
				<category><![CDATA[Logistics]]></category>
		<category><![CDATA[Message Platforms]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Corporate Writing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Sales Message Platforms]]></category>
		<guid isPermaLink="false">http://andybartling.wpengine.com/?p=442</guid>

					<description><![CDATA[<p>How do you get two of the world’s most prestigious moving companies to come together in a common business cause? Simple: reveal the common business interest. Kumbaya, anyone?</p>
<p>The post <a href="https://andybartling.com/the-road-to-common-ground/">The road to common ground.</a> appeared first on <a href="https://andybartling.com">Andy Bartling</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>No fluff allowed.</title>
		<link>https://andybartling.com/no-fluff-allowed/</link>
		
		<dc:creator><![CDATA[andy]]></dc:creator>
		<pubDate>Wed, 19 Nov 2014 05:12:52 +0000</pubDate>
				<category><![CDATA[Life Sciences]]></category>
		<category><![CDATA[Message Platforms]]></category>
		<category><![CDATA[Pharmaceutical]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Corporate Writing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Sales Message Platforms]]></category>
		<guid isPermaLink="false">http://andybartling.wpengine.com/?p=430</guid>

					<description><![CDATA[<p>When you’re a life scientist, there’s no room for distraction. Because every moment draws you closer to a new discovery–and new answer for the diseases that threaten us all.  Millipore gives life scientists the tools they need to do their critical work. In the balance, is life itself. Listen to Millipore’s story.</p>
<p>The post <a href="https://andybartling.com/no-fluff-allowed/">No fluff allowed.</a> appeared first on <a href="https://andybartling.com">Andy Bartling</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>In healthcare, powdered gloves are kicking up a lot of dust.</title>
		<link>https://andybartling.com/in-healthcare-powdered-gloves-are-kicking-up-a-lot-of-dust/</link>
		
		<dc:creator><![CDATA[andy]]></dc:creator>
		<pubDate>Wed, 19 Nov 2014 04:18:26 +0000</pubDate>
				<category><![CDATA[Brochures]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Corporate Writing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
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		<guid isPermaLink="false">http://andybartling.wpengine.com/?p=408</guid>

					<description><![CDATA[<p>The science is in, and powdered surgical gloves are out. Yet, they’re a mainstay in surgical suites across America and many parts of the world. How do you make a smooth transition to powder-free? Cardinal Health is a leading voice. Here’s their story.</p>
<p>The post <a href="https://andybartling.com/in-healthcare-powdered-gloves-are-kicking-up-a-lot-of-dust/">In healthcare, powdered gloves are kicking up a lot of dust.</a> appeared first on <a href="https://andybartling.com">Andy Bartling</a>.</p>
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		<title>The 2014 HIDA Annual Reports are here (but they&#8217;re not for sale).</title>
		<link>https://andybartling.com/the-2014-hida-annual-reports-are-here-but-theyre-not-for-sale/</link>
		
		<dc:creator><![CDATA[andy]]></dc:creator>
		<pubDate>Wed, 19 Nov 2014 03:55:47 +0000</pubDate>
				<category><![CDATA[Annual Reports]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Corporate Writing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Sales Message Platforms]]></category>
		<guid isPermaLink="false">http://andybartling.wpengine.com/?p=395</guid>

					<description><![CDATA[<p>Since 1902, the Health Industry Distributors Association (HIDA) has been the authority on healthcare distribution. Each year, HIDA publishes three annual reports on the state of three key healthcare markets: acute care, physician offices and extended care (which includes skilled nursing facilities, nursing homes, hospice and other post-acute care facilities. I’ve written these reports for 2013 and  [...]</p>
<p>The post <a href="https://andybartling.com/the-2014-hida-annual-reports-are-here-but-theyre-not-for-sale/">The 2014 HIDA Annual Reports are here (but they&#8217;re not for sale).</a> appeared first on <a href="https://andybartling.com">Andy Bartling</a>.</p>
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		<item>
		<title>Simple is good.</title>
		<link>https://andybartling.com/simple-is-good/</link>
		
		<dc:creator><![CDATA[andy]]></dc:creator>
		<pubDate>Wed, 19 Nov 2014 02:40:21 +0000</pubDate>
				<category><![CDATA[Brochures]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Pharmaceutical]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Corporate Writing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Sales Message Platforms]]></category>
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					<description><![CDATA[<p>What happens when senior citizens get the right medications, at the right time, at the best possible cost? That’s the mission–and the passion–of Grane Rx. And the result is nothing less than golden for seniors in their golden years. Read all about it here.</p>
<p>The post <a href="https://andybartling.com/simple-is-good/">Simple is good.</a> appeared first on <a href="https://andybartling.com">Andy Bartling</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>The right drug can mean the difference between life and death.</title>
		<link>https://andybartling.com/the-right-drug-can-mean-the-difference-between-life-and-death/</link>
		
		<dc:creator><![CDATA[andy]]></dc:creator>
		<pubDate>Thu, 09 Oct 2014 01:00:00 +0000</pubDate>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Life Sciences]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Corporate Writing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Sales Message Platforms]]></category>
		<guid isPermaLink="false">http://andybartling.wpengine.com/?p=373</guid>

					<description><![CDATA[<p>But what if the right drug is a tough pill to swallow? Two inspired physicians saw the solution, and the result was nothing short of a new breakthrough that, today, saves lives around the world. Read all about it here.</p>
<p>The post <a href="https://andybartling.com/the-right-drug-can-mean-the-difference-between-life-and-death/">The right drug can mean the difference between life and death.</a> appeared first on <a href="https://andybartling.com">Andy Bartling</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>From Russia, with logistics.</title>
		<link>https://andybartling.com/from-russia-with-logistics/</link>
		
		<dc:creator><![CDATA[andy]]></dc:creator>
		<pubDate>Thu, 18 Sep 2014 02:36:00 +0000</pubDate>
				<category><![CDATA[Brochures]]></category>
		<category><![CDATA[Logistics]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Corporate Writing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Research]]></category>
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		<guid isPermaLink="false">http://andybartling.wpengine.com/?p=357</guid>

					<description><![CDATA[<p>North America isn’t the only place where UniGroup delivers. The holding company for Mayflower and United Van Lines alsomoves people and products across oceans and over continents. Including to our friends at the Kremlin. See the full story in the UniGroup Worldwide UTS brochure. На здоровье!</p>
<p>The post <a href="https://andybartling.com/from-russia-with-logistics/">From Russia, with logistics.</a> appeared first on <a href="https://andybartling.com">Andy Bartling</a>.</p>
]]></description>
		
		
		
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		<title>A prescription for change.</title>
		<link>https://andybartling.com/a-prescription-for-change/</link>
		
		<dc:creator><![CDATA[andy]]></dc:creator>
		<pubDate>Thu, 18 Sep 2014 02:16:32 +0000</pubDate>
				<category><![CDATA[E-magazines]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Corporate Writing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Sales Message Platforms]]></category>
		<guid isPermaLink="false">http://andybartling.wpengine.com/?p=347</guid>

					<description><![CDATA[<p>At Missouri Baptist Medical Center in St. Louis, physicians are discovering how critical it is to understand the business operations behind the healthcare they deliver. Missouri Baptist’s Chief Medical Officer writes a quarterly letter to physicians to emphasize the importance of this business perspective, in order to deliver high-quality care cost effectively. The more healthcare  [...]</p>
<p>The post <a href="https://andybartling.com/a-prescription-for-change/">A prescription for change.</a> appeared first on <a href="https://andybartling.com">Andy Bartling</a>.</p>
]]></description>
		
		
		
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		<title>Serving you since 1927. (Funny, she doesn&#8217;t look that old.)</title>
		<link>https://andybartling.com/serving-you-since-1927-funny-she-doesnt-look-that-old/</link>
		
		<dc:creator><![CDATA[andy]]></dc:creator>
		<pubDate>Mon, 15 Sep 2014 18:59:36 +0000</pubDate>
				<category><![CDATA[Brochures]]></category>
		<category><![CDATA[Logistics]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Corporate Writing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Sales Message Platforms]]></category>
		<guid isPermaLink="false">http://andybartling.wpengine.com/?p=337</guid>

					<description><![CDATA[<p>Mayflower is the best known brand in the moving business. Lesser known by name is its parent company, UniGroup, which also owns United Van Lines and other brands around the globe. The UniGroup Answer was a business-to-business sales strategy that brought all of UniGroup’s brands together, to make their collectively story stronger and more effective.  [...]</p>
<p>The post <a href="https://andybartling.com/serving-you-since-1927-funny-she-doesnt-look-that-old/">Serving you since 1927. (Funny, she doesn&#8217;t look that old.)</a> appeared first on <a href="https://andybartling.com">Andy Bartling</a>.</p>
]]></description>
		
		
		
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